Subflux - aanchaling

Management Platform to track and control your subscriptions.

Project Overview

An app to track subscriptions, add & cancel. Basically, manage them all through one app.

To design an end-to-end digital management experience for subscribers to keep them informed of their active subscriptions, track their expenses and know which ones are due for renewal.

My Role Researching & Identifying the needs, developing the best-suited process to find the solution. Building upon the final product (Web & Mobile Interface)

Chapter 1: Brief 💡

Based on the latest study from Acme Analytics, where they interviewed 10,000 families with subscriptions of products and services, 75% of them reported being charged for a subscription they forgot to cancel. A quote from a real user “It’s hard to keep track of all the products and services that we have subscribed to every month. All we see is money being deducted from our accounts, sometimes for services that we don’t need anymore.“

Project Brief → “To design an immersive and easy way to manage the various subscriptions.”

Few constraints were laid out for easy understanding as well:

No access to real Users, Research is based upon the internet findings, User build-up and Profile set-up.

Taking up the things in Indian Scenario thus Rs. ₹

User split the cost with a family member/friends for digital services (Netflix, apple music, amazon prime) → to provide a bar of cost-shared/split thus dividing the amount.

The target audience is people who pretermit to pay subscription bills on time and also tend to forget auto-renewal dates.

Chapter 2: Define - Where What and Why? ✍🏻

⓵ Understanding the Subscription Model

The Subscription Economy has been increasing every year in various industries including E-commerce, music, video streaming, and utility. As the era of this business model is emerging, consumers need a way to efficiently manage and organise their subscriptions.

Benefits

The subscription models as they are not permanent, now one doesn’t own something but can use if needed.

A subscriber commits to repeatedly pay for a good or service for a fixed or indefinite timeline.

Categories

⓶ What is the need for a Subscription tracker?

The Subscription Economy has been increasing every year in various industries including E-commerce, music, video streaming, and utility. As the era of this business model is emerging, consumers need a way to manage and organise their subscriptions efficiently.